How to Maximize your POP Signage
How to Maximize your POP Signage
When designing new point of purchase signage for your convenience store, it is important to consider the goal of the display. Because not all POP signage is meant to immediately entice purchase, you can change the way the customer responds just by clarifying the goal from the beginning. Check out the three ways you can hone in on your audience to maximize the effectiveness of your convenience store signage below.
- Engage – “Try me, read me, test me out!” If you want your customers to respond to your POP and displays by some sort of engagement, we need to make sure that action is supported by the way it is designed from the beginning. We have created many displays in all shapes and sizes that facilitate engagement through trial and samples. Contact us today to learn more.
- Inform – If you are looking to share the benefits of your product or call out certain features, your POP materials and displays should be tailored to fit that goal. Maybe you want space for flyers to sit, or the word NEW to really stand out, we can help you find the best way to inform your customers through your POS materials, just give us a shout.
- Persuade – This is probably the most common goal of c-store POP signage, of course. Enticing customers to buy is the end goal of all store signage, so why not make it POP with bold graphics and clever design. We can share some really creative ideas that came from collective experiences over the years. Feel free to drop us a line.
If you would like to learn more about point of purchase options for your c-store or petroleum store, drop us a line. We are proud to have created some of the most efficient POP signage in the industry. Check out our gallery for examples here.
Stout Sign Company LLC ™ has been creating custom c-store, petro, and retail signs, panels, and lighting for inside, outside and beyond since 1886. We proudly make all of our signs in the USA.
