Point of Purchase (POP) signage can make all the difference in motivating store visitors to make a purchase. Once relegated to the cash wrap to entice customers into last-minute purchases, POP signs have now become more integrated into the store experience. Business owners now have more options than ever when considering which POP signs to utilize. In this post we’ll discuss illuminated POP signs and how they can make an impact.

Illuminated Point of Purchase Signs

Illuminated signs have been around since the 1920s. They lit up the highway and enticed drivers to stop and make a purchase. As technology like LED began to reduce the cost, size and weight of illuminated signs they began to pop up in more places than the outside of buildings.

Now restaurants, bars and retailers can easily incorporate illuminated signage into their locations. Backlighted signs, for example, can make a retailer’s logo pop out among the sea of branded products and merchandising. A well placed backlighted sign can also communicate to customers which section of the store they’re in. Backlighted signs come in a variety of shapes, sizes and materials.